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Sonya H. Wen Associate Professor

文馨瑩副教授

Sonya H. Wen Associate Professor  

                                                                                                                                                                                                                                                       

Sonya H. Wen has served as Associate Professor of Business Administration at Tamkang University since 2008, and then Hungkuo Delin University of Technology since 2019, and with two masters of Political Science at National Taiwan University and Yale MBA, and Ph.D. of International Business at NTU. Her research fields include strategic management, international alliances, technological innovation, social enterprises, and qualitative research. In addition to the academic career, Professor Wen also contributes in social services, including President of Yale Club in Taipei, Director of the founding Board of Spark Taiwan Association, and Chairperson of Youth Hope Foundation. Before transferring to academic career, she had executive experiences including Finance Director at Far EastTone Telecom, and Marketing Director at Fidelity Investment.

                                                                                                                                                                                                                                                       

Educations    

National Taiwan University (國立台灣大學)  Taipei, Taiwan

Ph. D., Graduate Institute of International Business, 2003~2008

  • Major: Strategic Management
  • Minor: International Business Management

Yale University, School of Management (耶魯大學 管理學院) New Haven, U.S.A.

Master of Business Administration (MBA), 1991~1993

National Taiwan University (國立台灣大學)   Taipei, Taiwan

Master of Political Science, 1985~1989

  • Master Thesis (Chinese): US Aids and Dependent Development of Taiwan (1951-65)

Bachelor of Political Science, 1981~1985

                                                                                                                                                                                                                                                       

Current Positions

Adjunct Associate Professor, Tainan National University of the Arts  (since 2022)

Associate Professor, Business Administration Department, Hungkuo Delin University of Technology (since 2020)

Chairperson, Youthhope Foundation (since 2016)

Secretary General of NTU 1985 Reunion Association (since 2020)

Director of the founding Board of Spark Taiwan Association (since 2016)

Academic Experiences

Founding Director of Entrepreneurship Center, Hungkuo Delin University of Technology (2020-2021)

Founding Leader of Educational Promotions at the Center for Ocean and Underwater Technology Research (COUTR) of Tamkang University (2018-2020)

Associate Professor, Department of Business Administration, Tamkang University (2013-2020)

Assistant Professor, Department of Business Administration, Tamkang University (2008-2013)

Adjunct Lecturer, Media Economics, Department of Journalism and Communication Studies, Fu-Jen University (1996)

Business Experiences

1999-2005       Far EasTone Telecommunications (FET, 遠傳電信) 

      Part-time Billing Project Consultant;

      Director of Revenue Assurance;

      Acting Director of Accounting; Director of Business Planning; Director of Investor        Relations

1997-1999       Fidelity Investments (富達投顧)

      Marketing Director

1995-1997       Taiwan Secom (中興保全) for setting up TransAsia Telecom

       (泛亞電信) Project Advisor; Proposal Manager

1994-1995       TeleRama Consulting Firm (山水管理顧問)

Manager of CATV Planning Dept.

1993        Jet Cable TV (噴射機有線電視)

      General Manager

1989-1990       The Capital Post (首都早報)

       Director of Information Center

1987-1989       Newton Publishing Group (牛頓出版集團)

                     Director of Information Center; Managing Editor of Japan Digest

                                                                                                                                                                                                                                                       

Publications

(A) JOURNAL PAPERS:

  1. 文馨瑩* （2015, 12月）改造大學為社會企業：從人文創新與社會實踐的辯證開始。人文與社會科學簡訊 17:1 頁15～24。MOST 104-2420-H-002-016-MY3-SB1041；「由經濟倫理思辯社會創益」 補助經典研讀班召集人。
  2. Sonya H. Wen (文馨瑩）* & Ji-Ren Lee (李吉仁） (2013, Dec). From Acting What’s Next to Speeding Trap: Co-evolutionary dynamics of an emerging technology-leader. Journal of Business & Management, 2(4), 1-21. NSC 98-2410-H-032-002-MY2. 本人為第一作者、通訊作者.
  3. Wen, Sonya H. (文馨瑩)*, Jiren Lee (李吉仁) (2012, Jun). Untangling the Emergence of Dynamic Capabilities: Variety-inducing Organizational Routines for Technological Innovation. 臺大管理論叢, 22:2, 189-220. . (TSSCI). NSC 98-2410-H-032-002-MY2. 本人為第一作者、通訊作者. 由博士學位論文改寫的兩篇論文已經先後發表在學術期刊，本篇《探究動態能耐的緣起:誘發多樣化的技術創新例規》，已由臺大管理論叢推薦參與第五屆管理科學學會【聯電論文獎】之評選。.
  4. Wen, Sonya H. (文馨瑩）* & Chuang, C.-M. (莊正民) (2010, Dec). To teach or to compete? A strategic dilemma of knowledge owners in international alliances. Asia Pacific Journal of Management, 27:697-726. (SSCI, 18/140, Management). NSC 96-2922-I-002-131. 本人為第一作者、通訊作者.
  5. Chen, Jennifer H.（陳慧如）*, Jang, Show-Ling（鄭秀玲）, & Wen, Sonya H.（文馨瑩） (2010, Aug). Measuring Technological Diversification: Identifying the Effects of Patent Scale and Patent Scope. Scientometrics, 84:1, 265-275. (SSCI, INFORMATION SCIENCE & LIBRARY SCIENCE). NSC 96-2922-I-002-131.

(B) CONFERENCE PAPERS:

  1. 文馨瑩（2020年 8月）企業倫理之時事個案：整合跨層次思辯與決策角色扮演. 108年度教育部教學實踐計畫商業及管理暨人文藝術及設計學門計畫成果交流會：高雄中山大學.
  2. 文馨瑩（2019 年6月).  營運管理模式之跨界創新：以澎湖水下博物館之可行性評估為例2019年教學實踐暨跨域研究學術研討會@崑山科技大學. MOST107-2410-H-032 -077.
  3. Sonya H. Wen (文馨瑩) (2019, May). Designing an ambicultural business model for cause-based-partnerships: A feasibility-study on the first underwater museum in Taiwan. 2019 ACSS (The Asian Conference on Social Science) in Tokyo, Japan. MOST 107-2410-H-032 -077.
  4. Sonya H. Wen (文馨瑩) (2016, Oct.). Competitive Advantage of Smallness: Niche Marketing Strategies of a Micro-multinational Brand. 2016 5th Copenhagen Conference on “Emerging Multinationals”Outward Investment from Emerging Economies in Copenhagen, Denmark; and  SMS Special Conference in Hong Kong. MOST 105-2410-H-032-081.
  5. Sonya H. Wen (文馨瑩)* ; Yen-Hung Chiu (2015, Jun.). How do born global firms overcome resource constraints? Niche marketing strategies of a micro-multinational brand. Academy of International Business, Bengaluru, India. MOST 103-2410-H-032-076.
  6. Sonya H. Wen (文馨瑩） (2014, Sep.). Do Similar or Complementary Competitors form More Alliances? Distance Formation Determinants. 2014 SMS Annual Conference（Strategic Management Society）, Madrid, Spain. MOST 102-2410-H-032-082.
  7. Sonya H. Wen (文馨瑩）(2013, Dec.). Inter-organizational routines of technological innovation: A case of international R&D alliance. The 4th Asia-Pacific Innovation Conference (2013 APIC), Taipei, Taiwan. NSC 99-2410-H-032-006-MY2.
  8. Sonya H. Wen (文馨瑩） (2013, Aug.). Resource Similarity versus Complementarity: Governance Determinants for Asymmetric Alliances. The Academy of Management Annual Meeting Proceedings. Print ISSN: 0065-0668；Online ISSN: 2151-6561, Lake Buena Vista (Orlando), USA. NSC 101-2410-H-032-091. 註：The Academy of Management Annual Meeting Proceedings is now published in an online only format. It includes abstracts of all papers and symposia presented at the conference and abridged versions of the "Best Papers" accepted for inclusion in the program (approximately 10%).
  9. Wen, Sonya H. (文馨瑩） (2012, Jun). To Compete or to Cooperate: Contrasting Distance Determinants for Semiconductor Alliances. The 2012 Annual Meetings of Academy of International Business (AIB) , Washington, DC, USA.. NSC 99-2410-H-032-006-MY2.
  10. Wen, Sonya H. (文馨瑩）* & Chen, Jennifer H（陳慧如） (2012, Jun.). How Does Innovation Impact Firm Performance? Direct versus Mediated Effects of Patent Scale and Scope. The 2012 Annual Meetings of Academy of International Business (AIB), Washington, DC, USA. NSC 99-2410-H-032-006-MY2.
  11. Wen, Sonya H. (文馨瑩）* & Chuang, C.-M. (莊正民) (2010, Jun.). Location asymmetry versus ownership asymmetry: Partner comparative advantages as governance determinants of international alliances. The 2010 Annual Meetings of Academy of International Business (AIB) in Rio de Janeiro, Brazil, and Academy of Management (AOM) in Montreal, Canada, Rio de Janeiro, Brazil and Montreal, Canada. NSC 98-2410-H-032-002-MY2.

(C) BOOK:

文馨瑩. 1990. 經濟奇蹟的背後—台灣美援經驗的政經分析 (1951~1965). 台北: 自立晚報社文化出版部.

 

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