Yi-fen Chen Assistant Professor
Yi-fen Chen Assistant Professor
Educations
1989 University of California, Berkeley, MBA
1984 National Taiwan University, Economics Department
1980 Taipei Senior Girl’s High School
Current Positions
Vice Chairman, Anfu Solutions Inc.
Working Experience
2019-2020 O-bank (王道銀行)
CEO of Individual Banking
2014-2016 Shin Kong Financial Holding Company (新光金控)
Chief Marketing Officer
Senior Vice President of SKB
2013-2014 Primasia Securities Company (犇亞證券), Taipei
Independent Director
& Taiwan Sotheby’s International Realty(台灣蘇富比國際物業)
Senior Advisor
2011-2013 Far Eastern International Securities (遠智證券) , Taipei
ING Securities was sold to Far Eastern International Bank and changed name\
2008-2011 ING Securities (安智證券), Taipei
2009 Chairperson & General Manager
2008 Senior VP of Sales & Marketing Head
1996-2008 TaipeiFubon Bank (台北富邦銀行), Taipei
2002 Wealth Management Sales Head
1996 Marketing & Planning Department Head
1989-1996 Citibank Taipei (花旗銀行台北分行), Taipei
1993 Asset Securitization Project Manager
1991 Taipei Branch Customer Service Head
1990 Service Excellence Project Manager
1989 MA Program
1988 summer International Investment Trust Co.(國際投信), Taipei
1984-1987 FIT Department Store (今日百貨公司), Taipei
1985 Head of Customer Service Center
1984 Internship in Japan SEIBU Department Store
Publication
2018 親子天下出版《媽媽財務長的幸福理財學》