Yi-fen Chen Assistant Professor

Educations

1989    University of California, Berkeley, MBA
1984    National Taiwan University, Economics Department
1980    Taipei Senior Girl’s High School

Current Positions

Vice Chairman, Anfu Solutions Inc.

Working Experience

2019-2020 O-bank （王道銀行）

CEO of Individual Banking 

2014-2016 Shin Kong Financial Holding Company （新光金控）

Chief Marketing Officer 
Senior Vice President of SKB 

2013-2014 Primasia Securities Company （犇亞證券）, Taipei

Independent Director 
& Taiwan Sotheby’s International Realty（台灣蘇富比國際物業）
Senior Advisor 

2011-2013 Far Eastern International Securities （遠智證券） , Taipei
ING Securities was sold to Far Eastern International Bank and changed name\

2008-2011 ING Securities （安智證券）, Taipei
2009 Chairperson & General Manager 
2008 Senior VP of Sales & Marketing Head 

1996-2008 TaipeiFubon Bank （台北富邦銀行）, Taipei
2002 Wealth Management Sales Head 
1996 Marketing & Planning Department Head 
 

1989-1996 Citibank Taipei （花旗銀行台北分行）, Taipei
1993 Asset Securitization Project Manager
1991 Taipei Branch Customer Service Head
1990 Service Excellence Project Manager
1989 MA Program

1988 summer International Investment Trust Co.（國際投信）, Taipei

1984-1987 FIT Department Store （今日百貨公司）, Taipei
1985 Head of Customer Service Center
1984 Internship in Japan SEIBU Department Store

Publication
2018 親子天下出版《媽媽財務長的幸福理財學》